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Channel: effectiveness of advertising – clearly conveyed communications
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Advertising: Do You Watch?

Are you a fan of ads? In the age of TIVO and DVRs, you’re probably thinking that’s not even relevant anymore. But I’m talking about all types of advertisements, from magazine and online ads to...

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Promotional Products As Effective Marketing Tools

CCC is excited to welcome Jasmine from GadgetsFactory.com, who is sharing her insight on the effectiveness of promotional products as marketing tools. Enjoy! Promotional products are considered...

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Super Bowl 50: Winners & Losers on the Big Stage

We know who won on the field, but who won the battle of the brands? Here’s our take on the winners and losers of Super Bowl 50 advertisers. “If it doesn’t sell, it’s not creative.” -David Ogilvy...

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How to Connect with Customers in the Age of Assistance

We’re living in the age of assistance. What does that mean for marketers? Customers have more options than ever before today, thanks to technology. Therefore, each buyer’s journey is unique and...

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